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A mix of technology solutions for big events and the medical stand in Istanbul
Stand with detail at the bottom of one of the MicroTiles™ installations
The setting was EADV 2013 in Istanbul, an important event on the theme of dermatology, for a major pharma multinational and Excogitare: the stand of 170 square meters was equipped with 58 Christie MicroTiles™ (rear projection video display). Other features included augmented reality to locate and investigate specific diseases in the patient's body; a touch-enabled column with a specially-designed interactive application; an installation with two 55" touchscreen monitors featuring NFC and Leapmotion apps; as well as a “medical corner” fitted out with an iMac and an application for the management of clinical trials.
Augmented reality to locate a single disease in a patient model
The event also required complex coordination between two international communication agencies, local services in Turkey for the organization of two symposia for 600 and 800 people respectively, 12 parallel workshops and a meeting for 400 attendees with a gala dinner.
Access images and insights simply by touching the screen
Interactivity with leapmotion
Detail of the stand